America is a land of abounding factory production and conspicuous consumption. where success is measured mostly by material standards. Now, with the march of the computors [sic] and the spread of automation, she moves on again from affluence to the ‘edge of abundance’, and the American conventions and assumptions, even the whole American system of values, comes into question.
The programme traces the short but galloping history of America as an affluent society, shows how the mind of her people has formed, and examines the questions that the United States must face for herself – and on behalf of all the other nations that follow her route of development.
The greatest fact of American history was the Louisiana Purchase by which – hardly more than a century ago – she came into possession of what was probably the largest stretch of temperate and fertile land still undeveloped. Although there was title to the land there was not vacant possession and it had to be wrested from the original red men. Yet. within a century the area had a population of fifteen million whites.
During the century of expansion, a hard, pioneering mind was formed. The tough, mainly Protestant people sang their Lutheran hymns – ‘Work – for the night is coming when we shall work no more’. The business of America was conquest and each man’s ambition was to leave his mark on the wilderness. Cities, fords, mines, mountains and counties were named after people.
The expansion complete. America went through the first of two major social revolutions. She changed from an ‘extractive’ society, with more than eighty per cent of the people exploiting the earth by farming and mining, to a manufacturing society.
Now the business of America was business. The conquering spirit moved into industry. It was the time of the self-made millionaires who started life selling newspapers. New immigrations built a bigger and bigger labour force. Skill at making things was followed by a growing skill at selling things. Work meant money, money meant possessions. Possessions could be expanded with credit. Credit meant more work to keep pace with the payments. It was the Affluent Society – and the age of the ulcer.